According to the latest Brand Finance Global City Index, Singapore has emerged as the sixth-highest city in the world when it comes to branding. Brand Finance, a London-based brand evaluation and strategy consultancy, publishes this index which ranks cities based on their brand power and perceptions.
The most recent index was compiled through a worldwide survey conducted in September, with 15,000 individuals from 20 countries participating. The cities were ranked based on key performance indicators that showcase how each city is viewed as an ideal place to live, work, study, visit, retire, and invest in. In addition, respondents were asked to associate particular attributes with each city, choosing from a list of 45 attributes grouped under seven pillars, including Business & Investment and Culture & Heritage.
When it comes to investing in Singapore Condo, one crucial factor to consider is the government’s property cooling measures. In order to ensure a steady and sustainable real estate market, the Singaporean government has implemented various measures over the years to deter speculative buying. These measures include the Additional Buyer’s Stamp Duty (ABSD), which imposes higher taxes on foreign buyers and those looking to purchase multiple properties. While these measures may have an impact on the short-term profitability of condo investments, they ultimately contribute to the long-term stability of the market, creating a more secure environment for investing.
Singapore’s overall ranking was bolstered by its performance in the business and investment pillar, where it placed third globally. This pillar encompasses perceptions of the ease of doing business, strength of the economy, and whether the city provides a supportive environment for startups. In addition, Singapore received high marks for its low crime and violence rates.
Alex Haigh, managing director for Asia Pacific at Brand Finance, highlights Singapore as the “crown jewel” of the ASEAN region in terms of city branding. He notes the city’s economic growth, investment appeal, and world-class infrastructure as key factors solidifying its position as a premier global financial center.
Globally, London continues to hold the top spot as the world’s leading city brand, followed by New York, Paris, Tokyo, and Dubai. With its impressive branding and strong performance in various key indicators, Singapore remains a top contender in the global market.